Agency - WhiteGREY
Producer - Meredyth Judd
Creative - Ronojoy Ghosh
Mullet Man - Mark bryan Merco
WFH Talent - Ryan Howlett
DOP / Director - Alec Bruce-Mason
Camera AC - Jordan Simpson
Gaffer - Finbarr Collins
Best Boy - Shane Parsons
Food Stylist - Jacqui Hing Hudson
Art Dept - Oriwa Williams
Editor - Coastal Creatives
Colourist - Luciano Marigo-Spitaleri
Sound Design - Smith & Western
Production Manager - Jess Linton
Runner - Gus Murray
Red Rooster is a household name in the Australian fast food franchise arena. First founded in 1972, the famous fried chicken franchise is no rookie to the world of food videography for influential advertising. Having been around for the years that saw massive technological advancements in the world of marketing, Red Rooster has constantly been adapting its brand identity and approach to commercial advertising to best suit the modern times.
Red Rooster reached out to Coastal Creatives to bring a fresh new approach to their social marketing output. So, when we were asked to head up the Video production of their latest product promotion content for their Spicy burgers and Tender burgers, we took on the challenge.
Our production took us on a two day, in studio journey to create a series of deliverables that were true to the flavour and look of Red Rooster. Red Rooster utilised these assets for their latest campaign in a full funnel social marketing strategy across multiple channels.
In order to produce the tender loving content, we brought together a dream crew who specialise in lighting and capture of Food videography and motion picture. The end result was one of our biggest successes to date and a project we are extremely proud of.
Take a look at the final products of the Red Rooster Tender burger and Spicy burger campaigns below. While you’re there, take a peek into some of the behind the scenes action.