Spicy Fried Chicken
Agency - WhiteGREY
Producer - Meredyth Judd
Creative - Ronojoy Ghosh
Male Talent - Sadik Mekouar
Female Talent - Diane Kaye
DOP / Director - Alec Bruce-Mason
Camera AC - Jordan Simpson
Gaffer - Julian Pertout
Best Boy - Finbarr Collins
Best Boy - Shane Parsons
Food Stylist - Jacqui Hing Hudson
Food Stylist Assistant - Ann Bollard
Hair & Make Up - Claire Howell
PA - Oriwa Williams
Production Manager - Gus Murray
BTS - Aytan Lachish
Red Rooster is a household name in the Australian fast food franchise arena. First founded in 1972, the famous fried chicken franchise is no rookie to the world of food videography for influential advertising. Having been around for the years that saw massive technological advancements in the world of marketing, Red Rooster has constantly been adapting its brand identity and approach to commercial advertising to best suit the modern times.
Most recently, Red Rooster reached out to Coastal Creatives to bring a fresh new approach to their social marketing output. So, when we were asked to head up the food photography and videography of their latest product promotion content for their Spicy fried Chicken in Sydney, we launched at the opportunity with full steam.
We created both food videography and brand videography to capture their product in an bank of interactive assets to be utilised for their latest campaign in a full funnel social marketing strategy across multiple channels.
In order to produce the tender loving content, we brought together a dream team of food photographers and videographers across the Sydney region to produce a bank of original, eye-catching, and engaging brand videography. The end result was one of our biggest successes to date and a project we are extremely proud of.
Take a look at the final products of the Red Rooster Spicy Fried Chicken campaign below. While you’re there, take a peek into some behind the scenes action of our food and brand videography services.