We partnered with HERO Agency to bring Mastercard’s Transit Tales campaign to life, an innovative AI-powered audio experience that transforms Sydney train rides into personalized storytelling adventures.

Using real-time transit data, the experience reimagines literary classics like The Great Gatsby and Dracula into unexpected genres, from superhero sagas to sci-fi thrillers, tailored perfectly to each commuter’s route and travel time.

Our team at Coastal Creatives captured the story of this groundbreaking campaign, highlighting the technology, creativity, and immersive brand experience at the heart of Transit Tales.